Ok, late night. Nerd at work. Enuff warning given.
Actually this post is about slogans, but 'sloagans that make you go hmmm' did not sound as good as 'ads that make you go hmmm'. So, in interest of catchyness, the subject of this post and this post is not the same.
Coming back to the slogans - lots of companies have slogans. Even some non-companies have slogan like 'Just Ride!' from bikenomads. But some companies do really have great slogans, and somehow - at the back of my head, they are stuck - and even though i may never end up buying items from the company, the philosopy has become imbubed into me (hope these companies dont sue me now!). These slogans (which you can see in their ads also - so maybe the heading is not so off the mark) pop up whenever I do something. Its like they govern my actions. For instance :
Think Different - Apple
This is my favourite slogan. Think different. How is it I can do the same thing differently? How can I make my next visit home different ? Oh I will ride up to delhi ;-) . Or I think differently and take part in a fashion show in WIPRO !
Just do It - Nike
Thinking by itself won't accomplish much. That's where my next fav comes in. Just do It ! Riding up to delhi and back with 5000kms ? Just do it! Hippie costume ? Just do it. The thought has become an action and you just do whatever you have just thought before it gathers dust.
One Life. Live it ! - Camel
I think Camel is an indian brand of clothes. The first item i bought was a cargo pant with the slogan written on one of the numerous pockets. One Life. Live it. ( corollarys exists like one life - waste it, but I will not go into those right now).
One life - we just have that one. We can either make it great or keep repenting why we are living, and when we are to die repent why we are dying. I guess one of mans greatest achievement and the way he differes the most from animals is not that he thinks - but that he cribs. I have been in touch with a lot of animals (dad is in Indian Forest service so have interacted with quite a few intelligent animals), and I haven't as yet come across any animal which is cribbing about why he is alive. Well, back to the point - since we are not cats, and have only one life, its best to live it. We may make a hash of it - but if we are living it the way we want , at the end of the life, we cant really blame anyone else for our success or failures.
Reclaim your life - Safari
The safari dicor ads rock. The Wakakakaka ! just is awesome. And the slogan 'reclaim your life' just touches the raw nerve. Long work hours in bad offices, and then later back home hacking away on blogs... Get up man. Reclaim your life -- like go to goa or something !
There are lots of other ads which I like, some still make an impression on my young impressionable mind. But they are not something which I will discuss here.
What are the ads which hit you ? The ones which seem to govern your decisions ? The ones which stick to your mind like the scent of earth after the first rains ??